TOASTING THE TOWN WITH KINGSMILL
Kingsmill, the UK’s fastest growing bread brand, has appointed Another Word to drive awareness and reappraisal amongst consumers following its recent re-launch and the introduction of new products across its market-leading portfolio.
We’ve been tasked with media engagement and influencer outreach to support the brand in reigniting the nation’s love of bakery
Commenting on the appointment, Anna Millichamp says: “With Kingsmill we are delivering the most comprehensive innovation and transformation platform the bread category has seen in recent years. Another Word impressed us with their understanding of our brand and their ability to creatively engage consumers to drive awareness of our new products.”
Lynda Redington, Joint Managing Director of Another Word says: “We are thrilled to add Kingsmill to our client roster. The brand will remind people that bakery is the ultimate simple pleasure and we’re delighted to be working with Kingsmill to support this objective and raise awareness of genuine innovation.”