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Our April round-up is all about inclusion, education and leaps forward. Outside of brands, we’ve seen this from bodies including the Department of Education and the Brownies. The DoE announced in April that a new Natural History GCSE will be launched, focusing on protecting the planet. Meanwhile, it was announced that Brownies will be taught coding to get more girls involved in technology. We’re excited to see these big and meaningful changes, and we’ve seen similar action reflected in the business world too.

Read on to see what brand creativity caught our interest in April and text ‘Purpose’ to 07367897583 to receive our daily WhatsApp news round-ups.

LinkedIn partners with Richard Branson to add ‘dyslexic thinking’ as an official skill


In April, LinkedIn partnered with Sir Richard Branson and global charity Made By Dyslexia to recognise “dyslexic thinking” as a valuable skill which can be added to members’ profiles. In doing so, the platform hopes to help people feel proud of their neurodiversity and consider it a strength. Sir Richard spoke about the expansive and creative thinking people with dyslexia have and described the initiative as a breakthrough in acknowledging the positives of being dyslexic in the workplace. We’re thrilled to see LinkedIn helping to build a more diverse workforce.

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Uber Eats to provide complimentary Iftar meals to fasting delivery drivers and couriers


Uber Eats celebrated religious diversity in April, launching a series of restaurant takeovers in London, Manchester and Birmingham where its delivery drivers and couriers fasting during Ramadan had the opportunity to dine-in for a free Iftar meal. Delivery drivers from other companies were also able to takeaway food. The Sundown Spots were supported by TV chef and rapper Big Zuu, partnering with Uber Eats to increase representation of the Muslim community, its cultures and foods during the holy month. Uber Eats also donated a Halal meal for each ordered on the platform during Ramadan to food redistribution charity City Harvest.

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Pinterest announces ban on all climate misinformation


In April, Pinterest announced a ban on all climate misinformation on its platform, committing to remove any content which distorts or denies the facts of the climate crisis. The ban applies to both adverts and organic content, establishing the site as a place for trusted and truthful content. Twitter has since banned misleading climate change ads too. Here’s hoping that other platforms do the same and protect the planet by protecting scientific fact.

Find out more here –

Wahaca adds carbon labels to restaurant menus


If you’ve been out to a restaurant recently, you likely will have noticed calorie counts have appeared on menus. As these were introduced, Wahaca went one step further and added carbon labels to its dishes, marking them as “low”, “medium” or “high” based on the average lifecycle carbon emissions of lunch and dinner meals. The emissions calculations take into account farming, processing, transport, storage and cooking. To lower emissions, Wahaca has already stopped air-freighting ingredients to the UK. We look forward to seeing other restaurants follow this trend, offering emission transparency to help customers make informed eco-conscious decisions.

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