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We’re wrapping up another rollercoaster of a year with a final round-up of campaigns and initiatives that impressed. We may not be able to predict what’s coming in 2022 but, through any ups and downs, we’ll be bringing you the big business news to keep you inspired and optimistic. To keep up to date, text ‘Purpose’ to 07367897583 to sign up to our daily news round-ups.

George at Asda and PrettyLittleThing focus on inclusivity with holiday campaigns


With almost half of LGBTQ+ people still feeling that they cannot bring their authentic selves home over the festive season, George at Asda and PrettyLittleThing launched inclusive Christmas campaigns to celebrate everyone this year. George’s ‘Slay It’ campaign features a trans person confidently embracing their identity after initial hesitance. Alongside the advert, George donated £100,000 to Diversity Role Models to help end LGBTQ+ bullying in schools. PrettyLittleThing’s festive campaign ‘Them’ stars he, she and they identifying models. ‘Them’ encourages everyone to feel free and empowered to express themselves, spreading a message of love and inclusivity this Christmas.

Read more about George here –
& PrettyLittleThing here –

Saga introduces paid leave for birth of a grandchild to support employees at all life stages


In December, travel firm Saga introduced a new policy offering employees a week of paid leave for the birth of a grandchild. As part of the new policy, the grandchildren of all Saga staff will also be given access to an onsite nursery at the company’s headquarters in acknowledgement of the crucial role grandparents often play in childcare. The introduction of the new policy marks Saga’s dedication to building a work culture that supports employees at all life stages and celebrates special moments in staff’s lives. Saga’s new initiative is a great example of valuing staff and supporting them in their personal lives.

Find out more here –

New Look donates laptops to support homeless and refugees


As part of a scheme to help overcome the damaging effects of digital exclusion, New Look this month donated more than 1,000 laptops, computers and smartphones to some of the UK’s most vulnerable. Working with homelessness and refugee charities, New Look’s efforts to tackle the digital divide are part of a wider initiative from SocialBox.Biz. Providing refugees and the homeless with technology gives them access to online resources for education and work which is crucial to getting them back on their feet. We hope to see other big businesses following this move to remove the digital divide that is holding back vulnerable individuals.

Learn more here –

Burberry launches first ever rental and resale service


For the first time, Burberry is launching a rental and resale service as it seeks to shift towards a more circular future. As well as looking to reduce waste, 40% of each transaction across the new services will be donated to the Smart Works charity. Smart Works provides unemployed women in need with high quality interview clothes and training. With the fashion industry under scrutiny for its impact on the environment, from excessive production to textile waste, we are hopeful that the introduction of these new services from such an iconic luxury brand signal big changes in the industry.

Read more here –