The PegasusLife Group, one of the UK’s biggest retirement property developers, has appointed Another Word Communications as its retained corporate and consumer PR agency. Another Word will be working across the group’s PegasusLife and Renaissance Retirement over 60s living brands.
Another Word has been tasked with delivering integrated creative campaigns PR and press office activity to drive awareness and sales leads across PegasusLife and Renaissance, whist supporting the broader corporate agenda as the retained corporate PR agency.
The agency will report to PR and Communications Manager, Becky Lewis. Commenting on the appointment Becky says: “Another Word impressed us with the quality of their thinking, knowledge and creativity. PR will play an important role in developing our reputation as a trusted and significant player in the growing retirement development market and we are sure Another Word is the right partnership to drive the business forward.”
Lynda Redington, Founder and Joint Managing Director of Another Word Communications says: “We are delighted to welcome PegasusLife as a client. We’re excited to work as an extension of their team, supporting a growing and successful business and helping deliver awareness for their stunning developments”.
The PegasusLife Group is a fast-growing business with a vision is to design, build and operate quality homes and become the preferred premium provider of age exclusive living in the UK. The PegasusLife Group is currently in the process of developing a number of high-value sites across the UK, which make up a total portfolio of over 50 sites that are in varying stages of development, from breaking ground to newly launched.