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The second month of the year brought new ideas from brands that showed the power of thinking laterally, about the customers and issues that have either gone undressed for too long or simply ways to leverage your scale and influence for good. We hope this will inspire more good thinking.

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Asda’s George launches adapted clothing collection


George at Asda launched an adapted clothing range in February, to help support independent dressing for children and young people living with reduced mobility and additional needs. Asda consulted with 14-year-old Ava Joliffe, an award-winning deaf and blind artist to create a range that’s practical, stylish for kids aged 3 to 16-year-olds. Special modifications include hidden fasteners to make putting on sweatshirts easier and holes in tops for feeding tubes. Accessible clothing for children has previously been specialist and not always easy to access, Asda is the first supermarket in the UK to add a range like this, and will hopefully encourage other fashion retailers to think more widely about their offering.

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Marks & Spencer adds breast cancer guidance to fitting rooms


M&S and charity Breast Cancer Now have teamed up to roll out signs offering guidance on breast cancer symptoms across 1,500 fitting rooms . 110 UK stores will have them in women’s and lingerie departments, as well as colleague changing rooms. The department store said it hoped to aid early detection and encourage more people to check their breasts for signs of cancer.

Find out more here –

Iceland, Currys and Birds Eye giving away free freezers to low-income families


Iceland, Currys and Birds Eye all teamed up this month to help families deal with the cost-of-living crisis. The trial will see Currys gifting freezers to select customers, while Iceland and Birds Eye will support families with face-to-face and online cooking classes, recipes and budgeting advice. The initiative was framed by research conducted by Manchester Metropolitan University that showed families switching to frozen food halve their food waste and bring their household grocery bill down by almost a quarter. The trial starts in March and will be available to those who live in properties owned by a housing group in Manchester.

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