As we move towards Christmas and the end of the year, we’re starting to see some good things planned for the year ahead. Here are a few that stood out in November.
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L’Oréal launches green beauty Garnier solid shampoo bar
Following in the footsteps of ethical brands like Lush, L’Oréal, has taken a step towards reducing the environmental impact of its shampoo range with solid shampoo bars. The four formulas for Garnier are 94% plant-based, packaged in FSC-certified cardboard with zero plastic waste and require 70% less fossil energy for transportation. The product supports L’Oréal’s ‘for the future’ 2030 sustainability program and will be rolled out globally next year. – https://bit.ly/331EBxO
Wizz Air launches carbon offsetting scheme
Despite the airline industry being in a precarious position Wizz Air is sticking to its sustainability commitments and launching a carbon offsetting scheme. In partnership with Chooose, a climate-focused technology company, Wizz Air will soon enable passengers to calculate their flight’s environmental footprint and offset the carbon emissions from their flight. Passengers will also be provided with a certificate recognising the emissions they have offset. Other airlines may have similar schemes but we think recognition is due for pressing ahead with this when the industry is struggling so badly – https://bit.ly/3ouuZUJ
ITV launches climate disaster ad campaign
To underline its 2030 net zero commitment, ITV launched a series of climate disaster ads titled “The Shows We Never Want to Make. Viewers saw Coronation Street and This Morning be given the new titles of “Catastrophe Street” and “This Warming”, in an attempt to engage with their biggest audiences and illustrate the effects of climate change if ignored. Viewers were also encouraged to measure their carbon footprint using WWF’s carbon calculator tool and reduce their impact using tips provided. – https://bit.ly/3fu94tx
McDonald’s to introduce plant-based burgers and fast food
And finally, McDonald’s has revealed its plan to launch a line of plant-based meat alternatives called ‘McPlant’ in the new year. Although late to enter the meat-free market, McDonald’s will not only join rival Burger King in offering plant-based burgers, but will also offer plant-based chicken substitutes and breakfast sandwiches. – https://bbc.in/3khzJu9