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KP Snacks, the company behind McCoy’s, Hula Hoops, Butterkist, KP and POM-BEAR has appointed Another Word for a PR and trade advertising brief.

We’ve been tasked with shifting perceptions of KP snacks and driving media and customer engagement for KPs market insight and brand passion.

Natasha Barnett, Customer Marketing Manager says: “Another Word impressed us with their strategic understanding of our sector and our core opportunities. They demonstrated the ability to creatively engage our audience and drive awareness of our market leading brands.”
KP Snacks which is part of Intersnack Group, employs around 1,600 people in the UK across our five production sites with head office based in Slough, Berkshire.