Another Word Launches
Today marks the launch of Another Word, an independent PR and digital communications agency. Myself (Lynda Redington) and a colleague Nichola Mughal are founding Directors and have built the [...]
What’s the point of purpose?
Over recent years the thinking in communications is that businesses must have a corporate purpose. But we must be carefully how that purpose is found and what it’s used for.
Eleven tips for managing your social channels in a crisis
There are infinite possible crises your business could face but just a few that are actually quite likely. Know them, plot how they could play out and rehearse for them.
Creative inspiration
This Girl Can, the campaign from Sport England to inspire women to take part in sport is a great example of thorough and integrated execution to really sweat the creative. Just from some [...]