As the days get shorter and the festive season draws near, let’s take a look at the brands bringing warmth and creativity to darker evenings. As always, If you want to stay updated on the biggest brand purpose stories, just text ‘purpose’ to 07367897583 to receive our daily WhatsApp broadcast.
Asda and Colgate donate 70,000 dental kits to schools to help fight tooth decay
Asda teamed up with oral care brand Colgate to deliver over 70,000 dental kits to 1,600 schools across the country.
With tooth decay and dental issues mounting among children, specifically those living in deprived communities, this initiative has helped highlight that oral care and access to it is a necessity, not a luxury.
Read more here – https://bit.ly/3BK0mGM
St John’s launches CPR campaign to highlight gender disparity
The nation’s legendary first aid charity, St John’s Ambulance, has launched a campaign highlighting gender disparity when it comes to life-saving skills. Research undertaken revealed that women in the UK who suffer a cardiac arrest in public are less likely to receive CPR, with the top reason being men worry about being accused of inappropriate touching.
St John’s enlisted football star Millie Bright to model the newly created educational bra which features the steps of CPR. Hopefully, this research and first-of-its-kind bra will educate many on the shocking disparity between women and men when it comes to life-saving care.
Read more here – https://bit.ly/48q3dkt
Sense and Virgin Media O2 host first-of-its-kind accessible gaming event
This month Virgin Media and disability charity Sense teamed up for an industry first, a dedicated gaming day for disabled players at a fully accessible location in the nation’s capital. The event aimed to help tackle chronic loneliness experienced by differently abled people. With research showing that over half of disabled people in the UK feel lonely every day, this event was a chance for people to meet each other and play games in an accessible environment. Both companies will continue their efforts with their Virtual Buddying system, keeping friends from the event connected.
Read more here – https://bit.ly/48uUBZB
John Lewis launches new Made By Care lifestyle collection with care experienced designer
A new range designed by a student has debuted at John Lewis, entitled ‘Made by Care.’ This new collection has grown from John Lewis’s partnership Building Happier Futures which aims to help care experienced young people improve their employability. Designer Izaac worked with the John Lewis in-house design team to develop his designs that are now in stores. This range allows customers to invest in a real societal issue, with all proceeds going back into the program to help even more people like Izaac in years to come.
Find out more here – https://bit.ly/4eSpzgR